The words Walmart, cheap, and unreliable usually go together like peanut butter and jelly. Not in this case. This is the "Ozark Trail" camping lantern. This is a really good lantern that was selling for a good price so I bought It. When I got home, I found that it was rechargeable, that is good because you don't have to run to Target to pick up another set of batteries every time it dies. You just have to plug it in and let it charge for about 4 or 5 hours. It includes a car charger so you can recharge it in your car to so that is cool to but the question still remains, How bright is it? it is very bright and stays bright for several hours before the bulb starts to go dim. How long it stays bright rely depends on how long you charge it. like if you charge it for 6 hours, it might stay bright for between 18 and 12 hours so it's a good lantern. My first experience with Ozark trail was negative because of that tent but this lantern changes that around. I rely like it!